packaging system

How do you make a hot sauce stand out in a shelf full of hot sauce? I gave Apinya's unique chili sauce a custom-molded inverted bottle unlike the 5 fl oz bottles used by almost all of their competition, then made it squeezable plastic, clear, and designed a label that looked like it was part of the bottle. Since updating the bottles, Apinya said "the most common thing we hear before people even taste the sauce is 'nice bottles!'"


Sticking with Apinya's desire to stand out as different, I took up the challenge of making a modern, fun to browse, and simple to use website into execution. The site features all the modern elements of high-tech web like parallax scrolling, HTML5 animations, e-commerce including PayPal and Amazon payment gateways, interactive location map, and video. Since the redesign, traffic has increased by over 450%, half of which is from mobile visitors.