drink different
My very first conversation with the owner of Ever Grain resulted in a short but direct brief: every label should look different. I had to insist we at least put their logo on the can, but the design system is so flexible that 150 labels designs later I think we succeeded on that goal while defining the Ever Grain look and feel. View a featured gallery of (the first) 150 labels here.
Photos courtesy of Ever Grain Brewing Co. and Cinderlands Beer Co.