In DC's U Street neighborhood, late night food options are limited to greasy, re-warmed "jumbo slice" pizza joints. In an effort to stand out from the crowd, Jojo's Brick Oven Pizzeria makes made-to-order oven baked pizzas. High quality food needs a high quality brand, so I worked to bring a sophisticated look and feel with striking text, bold black-and-white to enhance the colorful food photography, and a website with the goal of getting customers to order as fast as possible.
The brand standards guidelines provide the framework for all Jojo's content as the brand grows. It enforces professionalism by maintaining consistency and saves time when creating new content by defining design styles.