In DC's U Street neighborhood, late night food options are limited to greasy, re-warmed "jumbo slice" pizza joints. In an effort to stand out from the crowd, Jojo's Brick Oven Pizzeria makes made-to-order oven baked pizzas. High quality food needs a high quality brand, so I worked to bring a sophisticated look and feel with striking text, bold black-and-white to enhance the colorful food photography, and a website with the goal of getting customers to order as fast as possible.