A first-to-market delivery service in DC's growing cannabis market, Puffdrop aims to appeal to a sophisticated clientele. Even though it's new to the scene, it had to look established enough for users to trust it as reliable. To accomplish this I created a brand with relaxed lifestyle photography, on-trend typography and color palette, and a bit of a fun side with an illustrated puffer fish as the mascot.
Project Highlights
logo, brand standards guide, marketing materials
website user features: age gate; advanced product filtering
website admin features: delivery driver management software; front-end order manager UI simplification; ordering limitation set on zip codes