strayer university trailblazers

marking the path

To add visual interest and tie the series together with cohesive branded elements, I conceptualized a topographical map like the main character might use and designed a graphic line flowing through each shot to show forward progress, as if she was marking out her path.

reaching the summit

Once everything was put together, the branding fell in line with the larger Strayer University guidelines, but gave the business program a unique, consistent theme and visual style across all course materials.