planning the route

I illustrated storyboards to map out the pacing, angles, camera movement, and composition of shots.

storyboard
final shot

marking the path

To add visual interest and tie the series together with cohesive branded elements, I conceptualized a topographical map like the main character might use and designed a graphic line flowing through each shot to show forward progress, as if she was marking out her path.

The Trailblazers logo was inspired by navigational signage and trail markers.

reaching the summit

Once everything was put together, the branding fell in line with the larger Strayer University guidelines, but gave the business program a unique, consistent theme and visual style across all course materials.

weekly title card
lower thirds
banners and handouts
completed video: intro and outro cards (contains sound)

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