Among ready-to-drink canned cocktails, it takes a herculean effort to draw attention to a new brand. For Tryst, I arrived at three differentiators: timeless, elegant, and abstract. When most canned drinks are going with retro-style design, this design is timeless. Instead of the tired, generic illustrations of fruits to show the flavors, I made elegant imagery weaving in botanicals to represent the name, Tryst, a merging of sensory ingredients. Finally, the colors and minimalist design convey an abstract representation of the flavors instead of showing them literally.
